Bachelor of Business (Hons) International Business & Marketing, Taylor’s University Lakeside Campus, Subang Jaya, Selangor

International Business & Marketing attempts to discern the variable factors involved in successfully selling products and goods across the globe. It deals with market analysis, strategic planning, market selection and entry strategies, product positioning, integrated marketing communications, distribution, and pricing – all within a comprehensive overview of the dynamics and trends in international marketing.

With the Bachelor of Business (Hons) International Business & Marketing, you’ll be armed with the knowledge to help companies maximize sales and profits by customising marketing strategies to captivate different audiences across the world. Your expertise will help multinational organisations create a better customer focus and deliver value added services.

This degree will introduce advanced marketing concepts and practices in a global business environment. You will learn about marketing processes, concepts and techniques that will create a customer focus to deliver value added services, which in turn, will give companies a competitive advantage. Special emphasis will be placed on the development and delivery of an international marketing plan where you’ll have the opportunity of working with a Malaysian firm to gain practical experience.

With the ever increasing role that marketing plays in determining the success of large international businesses, graduates with this degree are highly sought after by employers. Training will also cover business knowledge within an international setting. Graduates will gain strong marketing strategy skills and international business knowledge in a double degree that will enable them to succeed on the global stage.

Career Prospects

  • Product/Brand Manager
  • Business Development Manager
  • Services Manager
  • Marketing Manager
  • Business Consultant
  • Finance Manager
  • General Manager/ CEO/ Director
  • Customer Relations Manager
  • Sales Manager
  • Distribution Manager
  • Market Research Analyst/ Manager
  • Marketing Field Coordinator
  • Retail Manager
  • Trade Representative
  • Trade Support
  • Event Planner/ Coordinator
  • Franchise Specialist
  • Import/ export Manager

Awarded by

Taylor’s University and the University of the West of England (UWE)

Entry Level & Entry Requirements

  • Taylor’s Business Foundation (TBF) – Successful completion
  • Sijil Tinggi Persekolahan Malaysia (STPM) – B- C+ C+ / CGPA 2.44
  • ‘A’ Levels – CDD / 14 points
  • South Australian Matriculation (SAM) – Minimum 65% in 5 subjects
  • International Canadian Pre-University (ICPU) – Minimum 65% in the best 6 subjects
  • Unified Examination Certificate(UEC) – Maximum 24 points for 6 subjects (excluding Chinese, BM and/or General Paper)
  • Other Qualifications – Students with other qualifications will be considered on a case-by-case basis

English Language Requirements

  • Taylor’s Business Foundation (TBF) – English for College Studies III (50%)
  • ‘A’ Levels – Thinking Skills or General Paper (D and above)
  • South Australian Matriculation (SAM) – ESL (12)
  • International Canadian Pre-University (ICPU) – ENG 3C
  • IELTS – Overall score of 6.0 (including writing and reading)
  • TOEFL – Overall score of 550 (paper-based), Overall score of 213 (computer-based)
  • MUET – Band 4

Duration: 3 Years

Intakes: February & July

Taylor’s University Lakeside Campus Location Map

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Taylor’s University Lakeside Campus Contact Details

No. 1 Jalan Taylor’s,
47500 Subang Jaya,
Selangor Darul Ehsan,

Phone: +6(03)5629 5000
Fax: +6(03)5629 5001