Risk Prevention & Crisis Management in Hospitality & Tourism, Taylor’s University Lakeside Campus, Subang Jaya, Selangor

In any business environment, crisis is unpredictable and can strike anytime. Recent scenarios in the corporate landscape include food contamination, financial crisis, and allegations of misconduct, strikes, natural disasters, epidemics or workplace injuries. Irregardless of the situation’s level of severity, the whiplash from these is a serious threat to a company’s bottom line as well as its reputation. The worst possible time to make crisis management decisions is during the disaster itself and organisation should be equipped with the know-how to handle such situations in order to mitigate loss.

This programme is designed to provide insights into potential risks and crises faced by hospitality and tourism industry operators. It will also show participants crisis management techniques and implementation systems that will help minimise risk exposure as well as effectively tackling crisis situation.

Key Take-Aways

  • Full comprehension of security and safety impacts on modern day business and leisure tourism destinations and industries
  • Immediate preparation of pro-active risk prevention charts for your company’s tangible and intangible assets
  • Instant application of 10 steps map to structure a risk prevention and crisis management plan for your organisation
  • Comprehensible formulation of reputation management as part of your marketing / communication strategies
  • Increased improvement of all your stakeholder’s awareness on how to “expect the unexpected”

Programme Objectives

Upon completion the participants will comprehend how to:

  • Implement Risk Management Concepts
  • Understand PATA’s four phases of Crisis Management
  • Develop a specific, Organisational Crisis Management Plan
  • Be aware of Crisis Communication and Press Relation Challenges
  • Comprehend the structure of a National Tourism Crisis Management Plan
  • Gain knowledge through case studies about past Hospitality and Tourism Crises
  • Follow non-tourism crisis experts on how to establish risk & crisis preparedness

Who is this for?

This seminar is directed to Owners and/or Senior Executives of:

  • Hotel & Resort Operations
  • In & Outbound Travel & Tour Operators
  • National & Regional Tourist Boards
  • Tourism Industries Associations
  • Destination Management Companies
  • Professional Conference and Exhibition Organizers
  • Operators of Tourism Attractions and Theme Parks
  • Any Other Tourism-Related Organisations That Accepts Responsibility for The Safety and Security of Their Customers, Staff and Assets, As Well As Recognize The Shared Liability Towards The Branding of The Destination

For more information

Contact cpe@taylors.edu.my

Taylor’s University Lakeside Campus Location Map

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Taylor’s University Lakeside Campus Contact Details

No. 1 Jalan Taylor’s,
47500 Subang Jaya,
Selangor Darul Ehsan,

Phone: +6(03)5629 5000
Fax: +6(03)5629 5001
Email: admissions@taylors.edu.my