MIFB 2010 – The 11th Malaysia International Food & Beverage Trade Fair

Over the last 10 years, MIFB has evolved to become the leading trade event for the food and beverage industry in Malaysia. Naturally, it is also progressing and establishing itself as one of the most anticipated events in the region. With an ever expanding galore of flavorfully innovative and sumptuously new products and services, it offers huge opportunities for food industry players from all over the world to explore trade and networking opportunities at all market levels.

Building on the successful theme of “Serving You a Multi-billion Dollar Global Marketplace” which describes and reinforces the size and magnitude of the food & beverage industry, MIFB 2010 also highlights the entire spectrum of the Malaysian indigenous F & B products and services while also serving as a springboard for foreign producers to dive into the domestic, the regional, as well as the huge world food marketplace. As the focal meeting place, MIFB 2010 continues its role to be the platform that attracts both domestic and international participants who come to interact, transact, source and procure products and services.

MIFB 2010 Event Details

22 – 24 July 2010

Putra World Trade Centre (PWTC), Kuala Lumpur

Kumpulan Utusan
Expomal International

Mutiara Sigma (M) Sdn Bhd

In Collaboration with
Ministry of Agriculture & Agro-based Industry, Malaysia

Supported by
Malaysian Agricultural Research and Development Institute (MARDI)
Marditech Corporation Sdn Bhd
Small & Medium Enterprise International Co-operation Association of Malaysia
Food and Foodstuff Association of Ho Chi Minh
The Malaysia Selangor and Federal Territory Ku Su Shin Choong Hung Restaurant Association


  • Beverages
  • Biotech Products
  • Canned Products
  • Chinese Herbs
  • Confectionary, Biscuit & Pastries
  • Convenience Food
  • Cured Meats
  • Dairy Products
  • Delicatessen Products
  • Food Ingredients
  • Food Promotional Boards
  • Fresh & Dried Fruits, Vegetable
  • Fresh & Semi-Preserved Seafood
  • Frozen Food
  • Grocery Products
  • Halal Food
  • Horticulture
  • Organic Products
  • Preserved Products
  • Professional Organizations
  • Trade Associations & Chambers of Commerce


  • Authentic Malaysia
  • Asia Agriculture Marketplace 2010
  • Malaysia International Halal Food Hub
  • Malaysia’s Best
  • Ministry of Agriculture (China) Showcase
  • Wonderful Taste of Taiwan
  • Thailand – Kitchen of the World
  • Teas from the Region
  • World of Fruits, Fruits of the World
  • World Chef Showcase & Health Seminar

3 Days of Interactive Activities

  • One-to-One Business Matching Sessions
  • Business Networking
  • Seminars & Workshops
  • Product launches and presentations


22 – 23 July 2010 (TRADE Days)
10.30 am – 6.00 pm TRADE Visitors ONLY
FREE Admission – with Invitation & Business Card Registration ONLY

24 July 2010 (TRADE & PUBLIC Day)
10.30 am – 5.00 pm TRADE & PUBLIC Visitors
FREE Admission – TRADE Visitors with Invitation & Business Card Registration ONLY
RM10.00 Admission per pax – PUBLIC Visitors

  • Trade Days are ONLY open to professionals, trade and business visitors
  • Minors 16 years and below will NOT be allowed admission
  • All visitors must be in proper business attire. The organizers reserve the rights to refuse entry to those deemed inappropriately dressed. Bermudas, shorts, sandals and slippers are NOT allowed.

Website: http://www.mifb.com.my/