‘Kedai Rakyat 1 Malaysia’ is a shop operating on a mini market format, which provides various basic necessities at low prices. The existence of ‘Kedai Rakyat 1 Malaysia’ will also act as the medium for the Government to control prices and reduces the monopolization of products which has long been dominated by the multinational manufacturers. As such, the multinational companies will be constrained from imposing price hikes without due justification.
‘Kedai Rakyat 1 Malaysia’ will serve the same consumer segment as hypermarkets do, but with emphasis on consumers with basic essential needs. Unlike other regular grocery shops, most of the items sold at ‘Kedai Rakyat 1 Malaysia’ such as rice, cooking oil, milk powder and diapers are packed with the logo of ‘Kedai Rakyat 1 Malaysia’. Currently, the assortments totals almost 250 ‘Kedai Rakyat 1 Malaysia’ grocery items and the list will increase over time.
Additionally, most of the items are packaged in smaller pack size to ensure the low income consumers can still buy according to their needs and within their means. Amongst the smaller pack sizes for example are 1kg rice, 100gm curry powder, baby diapers, etc.
‘Kedai Rakyat 1 Malaysia’ will give emphasis on products manufactured by Small and Medium Entrepreneurs, hence acting as a platform for the government’s continuous support to increase, enhance and expand SMEs’ products manufacturing capacity as well as sales.
The first ‘Kedai Rakyat 1 Malaysia’ is located at Kelana Jaya LRT station, operating from 7am till 11pm.
MYDIN as the operator of ‘Kedai Rakyat 1 Malaysia’ provides assistance in fit-out works, equipments and racking installation, supply chain management, IT support for Point of Sales (POS) system, retail and technical expertise as well as training. It took one month for MYDIN to complete the first ‘Kedai Rakyat 1 Malaysia’ located at Kelana Jaya LRT. The bulk-buying system at MYDIN and its no-frills and simple packaging allowed these products to be sold at the lowest prices.
There is no limit to how much a person could purchase at one go. The ‘Kedai Rakyat 1 Malaysia’ shops would focus on products manufactured by local small and medium entrepreneurs and would also sell other MYDIN products. There are plans to open more outlets at strategic locations to help those in need.
Below are example of products prices at Kedai Rakyat 1Malaysia (Prices are correct as of 23 June 2011 only):
More example of products prices at Kedai Rakyat 1Malaysia (Prices are correct as of 23 June 2011 only):
Check the website below for the latest product prices and updates: