Diploma in Events Management, Sunway University, Petaling Jaya, Selangor, Malaysia

Get your Diploma in Events Management from Sunway University. The hospitality, tourism and events management programmes at the School of Hospitality, Tourism and Leisure Management, Sunway University offer a wide range of management and specialist subjects to equip students with the expertise they need to manage a successful international hospitality, tourism and events business. This unique combination of functional, academic content and industry based approach allows students to meet the needs of the largely diverse service industry.

The diploma programmes offered by the School are validated by Le Cordon Bleu, the worldwide leader in gastronomy, hospitality and management. Upon completion of the programmes, students will receive two scrolls, one from Sunway University and one from Le Cordon Bleu.

The uniqueness of the programmes is that students are able to earn an international reputable qualification provided by an established Malaysian institution of higher learning which has high relevance to the Malaysia and international job market. In addition, course consultants from our collaborative partners work closely with Sunway University to ensure that the standards and quality of teaching are equivalent to those maintained at the partner institutions.

Programme Details

This programme trains you to:

Expertly handle real-life situations of an event.
Be hands-on, innovative, versatile and confident when working with people in a local or global environment.
Have solid managerial and technical skills.

You will be an events management professional:

with effective leadership and communication skills to impress stakeholders and build networks.
who is capable of designing, planning and executing small to large scale events.
who can do research and evaluate issues in the events industry.
with excellent business acumen.

Programme Structure

Core Subjects

DAC 2014 Principles of Accounting
DBS 2013 Introduction to Entrepreneurship
DIT 1013 Introduction to Information Technology
DEC 3013 Introduction to Economics
DEN 1013 Business English I
DEN 1023 Business English II
DEN 2013 Communication Skills
DLW 3013 Hospitality and Tourism Law
DMK 2013 Principles of Marketing
DMK 2023 Integrated Marketing Communications
DMG 2013 Fundamentals of Management
DMG 2023 Human Resource Management
UCS 1000 Study Skills

Specialisation Subjects

DEV 1014 Introduction to Events Management
DEV 1023 Events Support Services
DEV 1043 Events Graphic Design
DEV 2014 Events Operations I
DEV 2024 Events Operations II
DHS 1023 Understanding Hospitality and Tourism Industry
DIT 1023 Events Project Work
DRS 3014 Industry Research Work
DTR 1013 International Cultural Studies
DTR 3014 Incentive Tours Management

Elective Subjects

DFL 2013 Foreign Language – Elementary French
DFL 2023 Foreign Language – Elementary Japanese

Modules

University Compulsory Subjects

UCS 1000 Study Skills
Study skills are important to a student starting university life. This subject prepares students to be more organised and self-reliant in their learning. The module teaches students to absorb knowledge through reading and research independently.

Core Subjects

HGD 1101 Business English I
The course is developed to enable students to learn and practise the main elements of Business English, for use in the hospitality, tourism, and events industries. It covers four basic language skills namely speaking, reading, listening and writing, augmented with a variety of language activities to develop their proficiency in English.

HGD 1102 Business English II
The course has been designed in continuation to the Business English I course. It enables students to learn and practise further the main elements of Business English, focusing on the writing skills as applicable to the needs of the hospitality, tourism, and events industries.

HGD 1103 Understanding Hospitality and Tourism Industry
This course sets the path to introduce the Hospitality, Tourism, and Events industries. Students will be given an overview and also an understanding of their roles in this versatile and dynamic industry.

HGD 1104 Introduction to Information Technology
This course will introduce students to computer hardware and software, gaining a thorough knowledge with emphasis in three areas – word processing, presentation and spreadsheet applications. Students will also gain an understanding of designing decision support systems.

HGD 2101 Principles of Accounting
An entrepreneur would need to keep records of his/her financial transactions. There is also a need to analyse the financial status and performance of business operations. This subject covers generic accounting concepts using hospitality, tourism and event examples to illustrate terms and techniques.

HGD 2102 Principle of Marketing
This module explores market-orientation and a customer-focused approach within the context of the service industry. The factors driving change in today’s business environment are evaluated from both a corporate and customer perspective. The components of the marketing mix are considered in response to changing customer needs using practical examples from various industries.

HGD 2103 Human Resource Management
This course sets the path to the introduction of managing human resource in the hospitality, tourism and events industries. The students will get an overall view of current practices in the various people industries.

HGD 3101 Hospitality and Tourism Law
The primary focus is limited to the study of contract law, the law of tort, the basic laws that govern a business enterprise as well as the laws that govern the duties of an inn-keeper. Areas those are fundamental in the hospitality, tourism and leisure management environment which have an impact on the provision of goods and services that may involve a variety of rights, duties and obligations. Emphasis will be placed in the study of the Malaysian aspects of law and where appropriate, references will be made to international practices.

HGD 3102 Introduction to Economics
This module enables students to understand and apply the economic principles of supply and demand theories; costing and market structures and the relationships between them. It also encompasses the basic economic concepts and enables an assessment of how the hospitality and tourism industry operates from an economic standpoint.

HGD 3103 Research Methodology
Review research literature, use of library resources for tourism & events industry research, and introduction to the concepts of research design and data analysis.

HGD 2104 Meetings, Incentives, Conventions and Exhibitions Management
This module introduces the specifics of meetings, incentives, conventions and exhibitions in the tourism and hospitality programme. It aims to develop the students’ capability and competency in organising meetings and events.

HGD 1105 Foreign Language – Elementary Japanese
This course will introduce students to Japanese characters (Elementary level of Hiragana and Katakana); basic pronunciation and vocabulary; daily greetings and expressions; numerals; phonetics; grammar; salutations; sentence forming that will lead to basic conversations and translations used in everyday life.

HHD 1101 French
This course will introduce students to the vocabulary, greetings, basic conversation, phonetics, sentence forming, grammar, salutations and translations used in the hospitality and tourism and events industries.

HGD 2201 Supervised Work Experience
The Supervised Work Experience (SWE) provides students with the opportunity to apply and link knowledge to the real business world as well as to prepare them for advance modules. It will allow them to enhance their operative/ technical skills whilst learning and developing their interpersonal skills and leadership qualities. The assessment system of the SWE has been designed to reflect the desired performance mentioned above.

Specialisation Subjects – Events Management

HED 1101 Introduction to Entrepreneurship
This module provides a clear understanding of the process of entrepreneurship. It is divided into four sections: introduction to entrepreneurship and identifying opportunities through the various feasibility studies; development of the business model; creating and starting the venture, financing and managing business growth and terminating the venture.

HED 1102 Incentive Tours Management
This subject introduces students to the fundamentals of operating an incentive travel and tour programme. An integrated approach is taught with the necessary skills in developing, planning and conducting the incentive travel and tour in a professional manner while catering to the needs of all ‘winner’-clients.

HED 1201 Principles of M.I.C.E. and Events
Events are challenging missions as they must be performed to perfection, if not, mostly in one take, as there are no second chances. This module is therefore designed to provide students with the fundamental working knowledge of the principles and theories in events management before they are able to put together successful events from local to international range.

HED 1202 M.I.C.E. and Events Accommodation Product
This course is designed to focus on the hospitality sector of events management. A successful event takes understanding of the real needs of the client, communicating how your product and service can best respond to those needs and then delivering it.

HED 1203 Special Events Management
This module is designed to provide students with the technical-know how in managing special events that serve the trade, corporate, charity, and sports organisations.

HED 1204 Events Graphic Design
Students are taught the fundamentals and the basis of creative thinking and conceptual planning in graphics design. The syllabus is geared towards the events industry with practical coursework from conceptual planning to execution.

HED 1205 M.I.C.E. IT Resource Management
Students are trained, with the aid of a function-room booking system software, the entire accommodation & convention operations in the events industry. It also shows important insights into hotel, convention centres and how to manage the accommodation, amenities, facilities and food & beverage needs of their clients. Another important area is that it covers the job functions of individuals working in these sectors.

HED 1206 Hospitality Support Services
Banqueting’s role in the event’s industry is not limited to food & beverage catering but also provide the logistics for the events to be carried out. This module teaches the basic banquet operations from the tangible elements, i.e. food, beverage and decorations; to intangible elements i.e. services, space, ambiance and etc. This basic understanding is required to successfully marry banquet with events.

HED 1207 M.I.C.E. & Events Project Work
An event is a project with stages of initiation, planning, control and closure. A formal approach to project management is first initiated with a proposal; necessary to ensure the event is feasible. A simulated project is properly planned and executed within the stipulated period of time.

HED 2101 Public Speaking and Presentation Skills
This module is designed to provide students with the working knowledge and skills of public speaking and presentation to enable them successful delivery of their tasks when meeting clients and the public. Public speaking is useful to familiarise students with the undertaking of the duties of a Master of Ceremony (MC) in an event.

HED 2201 M.I.C.E. and Events Production Operations
This practical module is designed to prepare students to meet the challenges associated with managing of a real project. The diversity and individuality of each event requires students to be equipped with all the important management theories and practical tools in order to successfully organise an event.

HED 2202 Integrated Marketing Communications
This course aims to provide an evaluation of the personal and nonpersonal communication tools that enable students to understand the importance of organisational communication practices and how the elements of integrated marketing affect the overall organisational decision-making.

HED 3201 Exhibition Operations
This module is designed to provide students with the knowledge of key aspects of exhibition operations and to improve skills in dealing with exhibit show visitors and suppliers.

HGD 3501 Fundamentals of Management Accounting
This elective module looks at management accounting principles like costs, volume, profit analyses and activity-based costing that are used to manage a business. The management process involves planning, control and decision making.

The Sunway Advantage

Experiential-based Education
We provide an integrated broad-based ‘learning by doing’ experience with a career-focused curriculum to enable our students to gain real-world experience. Our programmes equip our students with top-notch technical expertise and solid business knowledge. As such, our students are trained to think critically, communicate effectively and manage professionally.

Excellent Learning Resources
Our students benefit from the most comprehensive and advanced state-ofthe- art learning resources and support facilities. There are three well-equipped culinary labs for preparation, production and pastry; a training restaurant; a mock-up front office; a mock-up housekeeping suite; a delicatessen; and a functional travel bureau. Students are also introduced to E-learning as part of their learning environment to enhance communication and sharing of information.

Industry Links
We require all our students to undergo hands-on experiential learning in hospitality and tourism related industries known as Supervised Work Experience (SWE).

The SWE provides students with the opportunity to put their learning into practice. The students will be able to develop their technical skills in a work environment and to learn skills of a supervisory and managerial level. It also prepares them for future subjects and enhances their employability. Listed below is a brief list of countries where our students have gained valuable hands-on learning experience:

Events management companies in Malaysia, Indonesia and South Korea.
International Chain Hotels in Malaysia, Australia, Brunei, Cambodia, Hong Kong, India, Indonesia, Kuwait, Maldives, Mauritius, Qatar, Singapore, Sri Lanka, South Korea, Sultanate of Oman, Thailand, United States of America, Vietnam.
International chain restaurants and fast food outlets in Malaysia.
Airlines, Ministry of Culture, Arts & Tourism, National Tourism Boards, Tour Operators, Travel Agencies and Theme Parks.

Entry Requirements

Pass SPM / O-Level / UEC or equivalent with minimum three (3) credits

English Language Requirements

TOEFL – 550 paper-based, 213 computer-based, 80 internet-based
IELTS – 6.0
MUET – Band 4
SPM English – B3 or B+
UEC – English B4
O-Level English (119) – Credit
ESL / English – Satisfactory level in Pre-University programmes, where the medium of instruction is in English
Intensive English Programme – Pass level 4 with 65% minimum

Intakes
January, March & August

Duration
2 years and 20 weeks of Internship

Sunway University Location Map

Sunway University Contact Details

Address:
Sunway University
No. 5, Jalan Universiti,
Bandar Sunway,
46150 Petaling Jaya,
Selangor, Malaysia.

Phone: +6(03)7491 8622
Fax: +6(03)5635 8630

Email: info@sunway.edu.my
Website: http://sunway.edu.my/