Diploma in Tourism Management, Sunway University, Petaling Jaya, Selangor, Malaysia

Get your Diploma in Tourism Management from Sunway University. The hospitality, tourism and events management programmes at the School of Hospitality, Tourism and Leisure Management, Sunway University offer a wide range of management and specialist subjects to equip students with the expertise they need to manage a successful international hospitality, tourism and events business. This unique combination of functional, academic content and industry based approach allows students to meet the needs of the largely diverse service industry.

The diploma programmes offered by the School are validated by Le Cordon Bleu, the worldwide leader in gastronomy, hospitality and management. Upon completion of the programmes, students will receive two scrolls, one from Sunway University and one from Le Cordon Bleu.

The uniqueness of the programmes is that students are able to earn an international reputable qualification provided by an established Malaysian institution of higher learning which has high relevance to the Malaysia and international job market. In addition, course consultants from our collaborative partners work closely with Sunway University to ensure that the standards and quality of teaching are equivalent to those maintained at the partner institutions.

Programme Details

This programme trains you to:

Effectively manage, operate and innovate a travel and tour company.
Raise the level of quality and service of this industry.
Have solid managerial and technical skills.

You will be a travel & tour industry professional:

who is functional and competent in tour and ticketing operations.
with capability to undertake travel and tour operations with theright business approach.
who can discuss policies and plan issues that impact this industry.

Programme Structure

Core Subjects

DAC 2014 Principles of Accounting
DBS 2013 Introduction to Entrepreneurship
DEC 3013 Introduction to Economics
DEN 1013 Business English I
DEN 1023 Business English II
DEN 2013 Communications Skills
DIT 1013 Introduction to Information Technology
DLW 3013 Hospitality and Tourism Law
DMG 2013 Fundamentals of Management
DMG 2023 Human Resource Management
DMK 2013 Principles of Marketing
DMK 2023 Integrated Marketing Communications
UCS 1000 Study Skills

Specialisation Subjects

DEV 1014 Introduction to Events Management
DHS 1023 Understanding Hospitality and Tourism Industry
DRS 3014 Industry Research Work
DTR 1013 International Cultural Studies
DTR 1023 Tourism Impact Studies
DTR 1033 Geography of Tourism
DTR 1044 Basic Airfares and Ticketing
DTR 1054 Advanced Airfares and Ticketing
DTR 2013 Tour Operations I
DTR 2024 Tour Operations II

Elective Subjects

DFL 2013 Foreign Language – Elementary French
DFL 2023 Foreign Language – Elementary Japanese

Modules

University Compulsory Subject

UCS 1000 Study Skills
Study skills are important to a student starting university life. This subject prepares students to be more organised and self-reliant in their learning. The module teaches students to absorb knowledge through reading and research independently.

Core Subjects

HGD 1101 Business English I
The course is developed to enable students to learn and practise the main elements of Business English, for use in the hospitality, tourism, and events industries. It covers four basic language skills namely speaking, reading, listening and writing, augmented with a variety of language activities to develop their proficiency in English.

HGD 1102 Business English II
The course has been designed in continuation to the Business English I course. It enables students to learn and practise further the main elements of Business English, focusing on the writing skills as applicable to the needs of the hospitality, tourism, and events industries.

HGD 1103 Understanding Hospitality and Tourism Industry
This course sets the path to introduce the Hospitality, Tourism, and Events industries. Students will be given an overview and also an understanding of their roles in this versatile and dynamic industry.

HGD 1104 Introduction to Information Technology
This course will introduce students to computer hardware and software, gaining a thorough knowledge with emphasis in three areas – word processing, presentation and spreadsheet applications. Students will also gain an understanding of designing decision support systems.

HGD 2101 Principles of Accounting
An entrepreneur would need to keep records of his/her financial transactions. There is also a need to analyse the financial status and performance of business operations. This subject covers generic accounting concepts using hospitality, tourism and event examples to illustrate terms and techniques.

HGD 2102 Principle of Marketing
This module explores market-orientation and a customer-focused approach within the context of the service industry. The factors driving change in today’s business environment are evaluated from both a corporate and customer perspective. The components of the marketing mix are considered in response to changing customer needs using practical examples from various industries.

HGD 2103 Human Resource Management
This course sets the path to the introduction of managing human resource in the hospitality, tourism and events industries. The students will get an overall view of current practices in the various people industries.

HGD 3101 Hospitality and Tourism Law
The primary focus is limited to the study of contract law, the law of tort, the basic laws that govern a business enterprise as well as the laws that govern the duties of an inn-keeper. Areas those are fundamental in the hospitality, tourism and leisure management environment which have an impact on the provision of goods and services that may involve a variety of rights, duties and obligations. Emphasis will be placed in the study of the Malaysian aspects of law and where appropriate, references will be made to international practices.

HGD 3102 Introduction to Economics
This module enables students to understand and apply the economic principles of supply and demand theories; costing and market structures and the relationships between them. It also encompasses the basic economic concepts and enables an assessment of how the hospitality and tourism industry operates from an economic standpoint.

HGD 3103 Research Methodology
Review research literature, use of library resources for tourism & events industry research, and introduction to the concepts of research design and data analysis.

HGD 2104 Meetings, Incentives, Conventions and Exhibitions Management
This module introduces the specifics of meetings, incentives, conventions and exhibitions in the tourism and hospitality programme. It aims to develop the students’ capability and competency in organising meetings and events.

HGD 1105 Foreign Language – Elementary Japanese
This course will introduce students to Japanese characters (Elementary level of Hiragana and Katakana); basic pronunciation and vocabulary; daily greetings and expressions; numerals; phonetics; grammar; salutations; sentence forming that will lead to basic conversations and translations used in everyday life.

HHD 1101 French
This course will introduce students to the vocabulary, greetings, basic conversation, phonetics, sentence forming, grammar, salutations and translations used in the hospitality and tourism and events industries.

HGD 2201 Supervised Work Experience
The Supervised Work Experience (SWE) provides students with the opportunity to apply and link knowledge to the real business world as well as to prepare them for advance modules. It will allow them to enhance their operative/ technical skills whilst learning and developing their interpersonal skills and leadership qualities. The assessment system of the SWE has been designed to reflect the desired performance mentioned above.

Specialisation Subjects

HTD 1101 Customer Service Skills
Today’s new world of ‘high-tech’ needs ‘high-touch’ to give businesses a human face. This customer service skills module aims to arm students with the ‘soft’ skills that will meet the demands of the discerning customers. It is these ‘moments of truth’ that determine if the customer does business with an organisation again.

HTD 1201 Geography of Tourism
This subject introduces students to the overall exploration of travel and tourism updated information or knowledge, acquired skills and the major factors that motivate tourists to visit the destinations. It enhances the ultimate learning outcome of meeting industry needs when planning suitable trips for visitors.

HTD 1202 Airline Passenger Reservations and Basic Fares
Students will learn to read and select flight schedules, space availabilities and airfares and its attendant rules and regulations from a live Global Distribution System (GDS). Knowledge of IATA areas, global indicators and basic fare construction principles will be the building blocks for fare calculation. This Module offers a logical process and flow of work that should be followed by students with little or no experience at all in travel operations, within the basic perimeters of making reservations and determining applicable fares, before proceeding to the next Module of fare constructions.

HTD 1203 Airfares and International Ticketing
This Module provides hands-on training for students to use more advanced principles of international fare constructions using actual tariffs and fare notes contained in sections of the live GDS. Simulated travel routings will be used as learning tools and guidelines in problem-solving for in-depth practice.

HTD 1206 Airline Passenger Ticketing
The Module has been designed for students to gain a competitive edge in the job market. Simulated travel routings will allow ample opportunities to use the live GDS to construct real airfares and e-tickets. Role-plays will be conducted to allow students to apply their new learning, i.e. explaining the rules and regulations of airfares, calculating the most competitive fare and to conduct the whole business transaction in a professional manner.

HTD 1204 International Cultural Studies
This module examines cultural diversity in relation to tourism management. It seeks to develop an awareness of and respect for one’s own and other cultures in order to provide culturally sensitive visitor experiences. The subject aspires to teach students to examine characteristics, expectations and barriers of diverse cultural groups, for the development of effective cross-cultural interaction.

HTD 1205 Travel Agency and Tour Operator Business
This module will introduce students to the business of travel and the role of intermediaries and travel transports. It highlights the major tasks and responsibilities to meet the future challenges of the travel agency and tour operator business operations.

HTD 1207 Tourism Impact Studies
This module is specially designed to equip students with a thorough understanding of tourism and the environment. Issues in sustainable tourism will be the major focus. The student will be able to see the different perspectives of the host communities, destination planning committees and regulatory bodies.

HTD 2201 Tour Operations
This practical Module introduces students to the fundamental skills of designing, developing and conducting a sightseeing tour, delivering tour commentary on-site and conducting a group tour operation through to completion.

HTD 2203 Tourism Planning and Development
This module introduces students to the process of planning and developing tourism projects, facilities and resources in terms of quality and standards. It will expose students to the various approaches adopted by stakeholders.

HTD 2202 International Tourism Marketing
This subject provides the theory of marketing principles and its application in the various sectors of the international travel and tourism industry. It provides a wide understanding of international context and dimensions of the travel and tourism industry.

The Sunway Advantage

Experiential-based Education
We provide an integrated broad-based ‘learning by doing’ experience with a career-focused curriculum to enable our students to gain real-world experience. Our programmes equip our students with top-notch technical expertise and solid business knowledge. As such, our students are trained to think critically, communicate effectively and manage professionally.

Excellent Learning Resources
Our students benefit from the most comprehensive and advanced state-ofthe- art learning resources and support facilities. There are three well-equipped culinary labs for preparation, production and pastry; a training restaurant; a mock-up front office; a mock-up housekeeping suite; a delicatessen; and a functional travel bureau. Students are also introduced to E-learning as part of their learning environment to enhance communication and sharing of information.

Industry Links
We require all our students to undergo hands-on experiential learning in hospitality and tourism related industries known as Supervised Work Experience (SWE).

The SWE provides students with the opportunity to put their learning into practice. The students will be able to develop their technical skills in a work environment and to learn skills of a supervisory and managerial level. It also prepares them for future subjects and enhances their employability. Listed below is a brief list of countries where our students have gained valuable hands-on learning experience:

Events management companies in Malaysia, Indonesia and South Korea.
International Chain Hotels in Malaysia, Australia, Brunei, Cambodia, Hong Kong, India, Indonesia, Kuwait, Maldives, Mauritius, Qatar, Singapore, Sri Lanka, South Korea, Sultanate of Oman, Thailand, United States of America, Vietnam.
International chain restaurants and fast food outlets in Malaysia.
Airlines, Ministry of Culture, Arts & Tourism, National Tourism Boards, Tour Operators, Travel Agencies and Theme Parks.

Entry Requirements

Pass SPM / O-Level / UEC or equivalent with minimum three (3) credits

English Language Requirements

TOEFL – 550 paper-based, 213 computer-based, 80 internet-based
IELTS – 6.0
MUET – Band 4
SPM English – B3 or B+
UEC – English B4
O-Level English (119) – Credit
ESL / English – Satisfactory level in Pre-University programmes, where the medium of instruction is in English
Intensive English Programme – Pass level 4 with 65% minimum

Intakes
March & August

Duration
2 years and 20 weeks of Supervised Work Experience

Sunway University Location Map

Sunway University Contact Details

Address:
Sunway University
No. 5, Jalan Universiti,
Bandar Sunway,
46150 Petaling Jaya,
Selangor, Malaysia.

Phone: +6(03)7491 8622
Fax: +6(03)5635 8630

Email: info@sunway.edu.my
Website: http://sunway.edu.my/